Baked fresh daily in limited quantities
Cinnamon rolls.
The Rollover way.
Scratch-made, in small batches. Find Lori and William’s bakery inside the flea market on 17 South, North Myrtle Beach.
Need it today? Call or visit. Check current online pickup availability.
Menu & founding details: Rollover Bakery · September 2026
01 The bakery case
Pick your kind of sweet.
Walk the glass the way you would at the counter. Each price is the one the bakery lists in its own shop.
01 · The signatureCinnamon rollsIced thick, baked in the pan. $4.75 each.6 for $26
02 · From scratchCookiesAn assorted baker’s dozen.13 for $12
03 · By the pieceBlueberries & creamCream pastry with blueberries and powdered sugar.$4.50
04 · By the boxBrownies & barsLemon bars and buckeye brownies come four to a box.from $16
05 · Whole piesKey lime pieWhipped cream and lime zest. Pecan is the same price.$28
End of the case
Something else behind the glass?
Cream horns, muffins, stuffed croissants, cakes and the lunch counter are on the full menu.
02 Order ahead
When do you need it?
Something for today? Call the counter.
Call or visit the bakery for today’s selection. Check current online pickup availability on the bakery’s website.
Visit: Wed–Sat 10am–4pm · Sun 10am–3pmSee the full menu with prices · Also in the shop: Cinnamon rolls · Cakes · Roll cakes · Gluten free · Dessert lasagnas · Goodie trays, $75 · Check current online pickup availability
03 The lunch counter
Come for a roll. Stay for the chicken salad.
Rollover runs a small lunch counter beside the bakery case: chicken salad croissants, Italian subs, hot dogs, and salads by the pint to take home.
At the counter
Lunch & sides
- Chicken salad croissant$7.99
- Italian sub, 6 inch$9.45
- Hot dog with a side$8.99
- Chicken salad, pint$12.00
- Pasta salad, pint$10.00
- Strawberry & ganache croissant$5.49
Prices as listed in the bakery’s online shop, September 2026. Wed–Sat 10am–4pm · Sun 10am–3pm.
04 Cakes & celebrations
Birthday on Saturday? Call this week.
Three-layer cakes, roll cakes and custom number cakes are baked to order. Give the bakery two to four days, or call to lock in a date.
- Triple berry roll cake
- $35
- Three-layer cake
- $60–$75
- Custom single-digit number cake
- $75
- Assorted goodie tray
- $75
- Lead time
- 2–4 days
05 Parties & big orders
A whole table, baked by one small counter.
Cake pops, dipped strawberries, cookies and the cake in the middle. For large orders or a fixed date, email the bakery with what you need.
06 What customers say
Good things travel by word of mouth.
★★★★★“I ordered a birthday cake for my husband. It was beautiful and absolutely delicious! I highly recommend this bakery.”
Adrienne K.
★★★★★“They were outstanding.”
Barbara T.
★★★★★“We ordered lots of goodies, service was wonderful, fast response time, delivery was so convenient!”
Jennifer R.
★★★★★“The cakes are so delicious... I totally recommend the Pineapple Cake and the Banana Pudding Cake.”
Angie G.
★★★★★“We ordered many things this week. Everything was excellent. I especially loved the lemon bars.”
Kris H.
★★★★★“I can't say enough good things about Rollover Bakery. Everything was seamless from ordering to delivery and the food was delicious!!”
Anna L.
★★★★★“I can't thank the owner of this bakery enough for being kind and going above and beyond for me.”
Tori R.
★★★★★“My mom surprised me with amazing cupcakes from Rollover Bakery!”
Brooke A.
Selected excerpts shared on rolloverbakery.com · viewed September 2026. Individual review dates are not published.
07 The bakery
“Baking the world a better place.”
Rollover Bakery is a family business run by Lori and William Jacobs, North Myrtle Beach locals for more than twenty years. They opened in 2020 and bake everything from scratch, in small amounts, with the finest ingredients they can get. Customer service comes first.
Look for the counter inside the flea market at 811 Hwy 17 S. Scones, muffins and pastries sit up front in the glass.
Watch a video from the bakery
Watch on YouTube
Open the YouTube channel
08 Find us
Inside Everything Under the Sun.
- Address
- 811 Hwy 17 S, North Myrtle Beach, SC 29582
Inside Everything Under the Sun Flea Market - Shop hours
- Wed–Sat10am – 4pmSunday10am – 3pm
- Online pickup
- Wed–Sat10am – 4pmSunday10am – 2pm
- Phone
- (843) 450-3521
- Delivery
- Myrtle Beach, North Myrtle Beach, Conway, Longs, Calabash, Surfside, Little River, Loris, Tabor City and nearby. Allow 2–4 days for baking.
Wed–Sat 10am–4pm · Sun 10am–3pm
The rolls go fast. Get yours set aside.
Call the bakery for today’s bake, or order ahead for local delivery.